CEO Eddie Lampert said this will not only benefit Kenmore - a brand Sears had been rumored to be ready to sell as it has sold other old store brands - but its fix unit, Sears Home Services, and its Innovel Solutions logistics unit, which theoretically would deliver and install the products.
In what might be the first good news for department store brand Sears in years, its appliance brand Kenmore is now available on Amazon, including smart air conditioners with Alexa integration. The retailer will also sell Alexa-enabled Kenmore air conditioner units on the e-commerce platform, the Tribune reports.
Sears sells big-ticket Kenmore appliances such as refrigerators and air-conditioners only in its Sears, Kmart and Sears Hometown stores. The company says its Kenmore skill for Alexa allows users to control their Kenmore smart-enabled home appliances with simple voice commands. It also says the AC works with Alexa via the Kenmore Smart skill, but it was not immediately clear what this skill does beyond the ability to ask Alexa to set the desired temperature.
Sears plans to roll out its full line of Kenmore appliances on Amazon with Sears Home Services and Innovel Solutions available for customers who want installation and white-glove delivery service. It will expand the distribution to include all Kenmore home appliances.
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That worries European Union negotiators who stress that 20 months until Brexit is very little time to negotiate an orderly departure.
Sears' stock pared some of the early gains but was still up 14 percent, on track for its best day in about four months.
CEO Eddie Lampert said the company's brand will benefit from reaching a wider group of customers.
"Working with Amazon is perfectly aligned with our omni-channel strategy to unleash the power and service of Kenmore and support the brand's growth", said Tom Park, President of Kenmore, Craftsman and DieHard brands at Sears Holdings.