Jenner became the first model after Cindy Crawford to do a Pepsi ad, cementing her position with big brands, at least until controversy stuck. SNL's Beck Bennett stars as the ad's writer and director in a digital short imagining how the tone-deaf commercial could have happened. "There's this huge protest in the street, reminiscent of Black Lives Matter", he says.
Last week, Pepsi received massive backlash from people on the left and right with an ad that starred Kendall Jenner. She then rips off her wig, smears away her lipstick and joins them, eventually handing an officer on the demonstration line a can of Pepsi.
Just when it looks like the police might be ready to take action, Kendall hands an officer a Pepsi.
And for Pepsi. And for people who like commercials that aren't literally the dumbest thing they've ever seen.
"I'm on the set of my Pepsi commercial", she tells someone over the phone while distilling the ad's message.
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"And they tried to simplify and turn that into something so small, trivial and basically whitewashed", says Scott.
From @colorofchange: "The new @Pepsi ad stealing the imagery of @IeshiaEvans in Baton Rouge and exploiting the activism of Black women". The creator of the ad says he was inspired by a 1967 photo of Jan Rose Kasmir, who was seen on her Facebook page holding a flower in front of the National Guard during a protest against the Vietnam War We Facetimed with her from her home in SC.
He then runs the commercial past another relative on the phone. The company explained they were "trying to project a global message of unity" through the ad.
While the ad does not make clear what the protest opposes - the only clues being peace signs and a background song with the lyrics "we are the movement this generation" - observers were quick to condemn it.