There you have it-the first Mac Pro update in three-and-a-half years. Looks like it's damage control time in Cupertino.
At a press meeting near the company's headquarters, marketing chief Phil Schiller, OS chief Craig Federighi and hardware engineering chief John Ternus discussed a major design overhaul Apple is planning for its high-end Mac Pro desktop, which was last refreshed in 2013. "We want to architect it so that we can keep it fresh with regular improvements, and we're committed to making it our highest-end, high-throughput desktop system, designed for our demanding pro customers". The system will also be introduced with a new first-party external display, a business that Apple said it was leaving previous year when it discontinued its Thunderbolt Display and leaned on LG to provide external screens for the new MacBook Pros. They aren't shipping, however, this year. "If we've had a pause in upgrades and updates, we're sorry for that - what happened with the Mac Pro - and we're going to come out with something great to replace it".
All in all, a maxed out Mac Pro machine with a 12-core processor, 64GB RAM, 1TB flash storage, and dual AMD FirePro D700 GPUs will now cost $6,999 instead of $9,599.
GPU upgrades are also more affordable. The company this week told a small group of journalists that it's working on new iMac and Mac Pro desktop computers, both of which are said to be aimed at pro users. It follows on comments from CEO Tim Cook that suggested APPL might be quietly working on a new Mac Pro. Its cylinder shape can't hold expansion cards, there isn't room for additional internal drives, the GPUs are relatively lower performance, and feels like a design that's been painted into a corner where expandability isn't an option. The company has sold $23.3 billion worth of Macs over the past year.
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And it represents the sort of influential, creative, technical users that Apple should want to impress and delight - and use as ambassadors for the rest of its products. "Please. Really, were going to fix this".
If you can, your best bet would be to wait and see what Apple has in store for the Mac Pro reboot. We can give you the specifics on that. Most pro users buy notebooks and then iMacs. While these spec upgrades aren't groundbreaking, it's a nice gesture from Apple given that the Mac Pro hasn't changed one iota since Apple originally introduced the machine back in June of 2013. Furthermore, MacBook Pro sales have been strong, with 20 percent growth year-over-year in the latest fiscal quarter.
The scheduled timeline remains blurry, but Schiller said iMac users will likely get an update later this year, with the Mac Pro slated to arrive sometime in 2018.