Though Google's announcement states it is "taking a tougher stance on hateful, offensive, and derogatory content", it also maintains their "responsibility to protect this vibrant, creative world - from emerging creators to established publishers - even when we don't always agree with the views being expressed".
Google issued an apology on Monday after it transpired that advertisements for major United Kingdom companies and the government had been shown before offensive content on YouTube. On Monday, Marks & Spencer Group PLC became the latest company to suspend its advertising from Google.
More fine-tuned controls. In addition, we'll introduce new controls to make it easier for brands to exclude higher risk content and fine-tune where they want their ads to appear.
Channel 4, BBC, Boots and Smart Energy GB ads appeared on videos by preacher Wagdi Ghoneim, who allegedy called Osama Bin Laden a "martyr hero majahid, while videos from former Ku Klux Klan imperial wizard David Duke received money from Transport for London, HSBC, Armani and the Financial Conduct Authority's marketing material. We're committed to doing better, and will make changes to our policies and brand controls for advertisers", it added. A YouTube spokesperson told CNET that none of the changes are about removing offensive content itself from YouTube.
Brands like Marks & Spencer, McDonald's United Kingdom, and Lloyds are namely the few brands who have stopped advertising their products on Google-owned sites. Other companies, including the BBC and the United Kingdom government, have also removed their ads. Britain has been the second largest market for Google after U.S. and hence it can not afford to have such a setback in their services to the major clients who are generating revenue for them. The UK government said it suspended advertising on YouTube until the site can ensure they're not placed next to content it doesn't approve of. This is due to instances of advertising appearing alongside potentially harmful content, such as videos from supporters of extremist groups and tutorials on how to tie a noose. Although Google has "strict policies that define where Google ads should appear...at times we don't get it right".
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The member states received copies of this report. "I asked him to rethink his decision, he insisted, so I submitted my resignation from the United Nations ".
The scandal also involved advertisements by media agencies and high-profile brands.
Google has announced plans to introduce safeguards for advertisers after complaints from many big names that their advertisements were appearing next to extremist content.
A Google official apologized this week for global brand safety issues that have affected advertisers.
Alphabet's Google launched a review of the problem on Friday, apologised yesterday and said today it had revamped its policies to give advertisers more control.