BBC and ITV - two major British broadcasters - on Tuesday finally launched a streaming service in the USA called BritBox.
"BBC and ITV are known for a vast array of diverse and award-winning programming that fans in the US love and want to watch", said BritBox President Soumya Sriraman.
The service works on the Web, Apple TV, iPhone, iPad and Android.
Programmes such as Emmerdale, Eastenders and Holby City can be streamed a day after their broadcast in the UK. In the drama category, Britbox has focused on titles that have not yet been distributed in the USA and that you might not have heard of, including: New Blood, Tutankhamun, The Moonstone, In The Dark, Cold Feet, and Silent Witness.
At launch, there are over 2,000 hours of programming and more will be added on a daily basis.
BritBox also features specially curated playlists, such as "Very British Beginnings", which showcases actors such as Daniel Craig, Emily Blunt, and James Corden early in their careers. The service costs $6.99 per month, and claims to offer the "biggest streaming collection of British TV. ever" of shows from two major British broadcasters for American viewers.
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BritBox will also feature the US premieres of mystery drama New Blood and the history-inspired miniseries Tutankhamun, and will also serve as the exclusive home for shows including Sharpe, Upstairs Downstairs (both the older and recent series), Brideshead Revisited, Bleak House, and Desperate Romantics.
The service is available in the US.
In addition, BritBox also offers exclusive access to certain classic shows that include British comedies As Time Goes By and Are You Being Served? as well as detective dramas such as Sherlock Holmes, Miss Marple and Inspector Morse. The service now costs $6.99 per month following a free introductory period. A Roku and Chromecast channel will be available shortly.
BritBox was developed in partnership by BBC Worldwide and United Kingdom broadcaster ITV - both of which have an equal majority share in the new joint venture.
BritBox will be competing with Acorn TV, which has been offering access to a wide range of British TV shows for the lower price of $4.99/month or $49.99/year.